For example, eBay’s vast inventory (it’s the 30th largest economy in the world) is driven in no small part by its Sell Your Item form.
Checkout forms are how ecommerce vendors close deals-they stand between people and the products or services they want and between companies and their profits. As arbiters of checkout, registration, and data entry, Web forms are often the lynchpins of successful Web applications. Do we really need an entire book on such a mundane topic? You bet we do. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging web forms. I love this book and will be adding it to my list of "must haves.Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. This book will now sit on my desk whenever I'm designing an application." Dan Cederholm, Principal, SimpleBits author of Bulletproof Web Design "Through really clear examples and succinct best practices, Luke brings joy to designing forms. Thankfully, we now have Luke's indispensable best practices in print. It is an essential reference that will become a must-read for many years." Irene Au, Director of User Experience, Google "Form design has historically been an afterthought, a partial chapter in past web design primers. Read this book now." Eric Meyer (), author of CSS: The Definitive Guide "Luke's book is by far the most practical, comprehensive, data-driven guide for solving form design challenges that plague every interface designer. Alan Cooper, Chairman, Cooper author, The Inmates are Running the Asylum "If I could only send a copy of Web Form Design Best Practices to the designer of every web form that's frustrated me, I'd go bankrupt from the shipping charges alone. Wroblewski shows Web designers how to present forms that gather necessary information without unnecessarily badgering and annoying visitors. Online forms are ubiquitous and ubiquitously annoying but they don't have to be. 
Testimonials "Luke Wroblewski has done the entire world a great favor by writing this book.
“Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry.
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